Paint Colors: Bad Choices When Selling Your Home

Posted on

Painting of an empty wall. Renovation home. 3D illustrationGetting ready to put your home on the market?  You may want to take a long look around at the color on your walls.  Some people are surprised to find that choices they make can actually cost them more than just the expense of a few gallons of paint. And while we all have our personal preferences, it may be time to set them aside when you go to prepare your home for today’s competitive real estate market.

Let’s Talk About Gray

Gray is definitely trending these days.  And it is said to be an unemotional, detached, or neutral color.  So why does it bring such strong emotion for homebuyers?  It seems that people either love it or they hate it, so when it comes to the color gray, you’ll want to choose very carefully!  The wrong color of gray can literally decrease the final sale price of your home, whereas the right color of gray could actually increase the price. tells us that putting slate gray on the dining room walls could cost sellers more than $1,000.  So which color of gray is acceptable?  Well, living room walls which are painted with a light gray could increase the final amount by $1,000.  That’s a pretty hefty savings!

So, What is up With All of the Off-White?

We’ve all been taught to go neutral when staging and marketing our homes for sale.  But since when has off-white become so offensive to prospective buyers?  Surprisingly, the same study that found slate gray to be a “no-no” also found that off-white, especially in the kitchen, can fall flat when it comes to getting top dollar for your property.  If you plan to stay neutral and you have your mind set on a shade of white to pull you through, it may be better to stay on the brighter side of white.

Burnt Orange, Rust, Terracotta?

Whatever you want to call it, you may want to steer clear of it, even if it is your favorite color.  Buyers just find it too bold, that’s all there is to it.   What’s more, Zillow found that homebuyers that chose to keep this dark color on their living rooms walls sold their houses for less than expected.  No matter how much you love this color, now is not the time to be stubborn.  Looking for a good alternative?  A pretty stone, barley, or wheat color can be a great option.

Do Folks Really Frown on Brown?

Yes!  At least they do when it comes to shopping for a new home.  Buyers tend to see it as dirty, especially when the color is used in bedrooms or bathrooms.  You guessed it!  Brown on the walls lowered the final sales price for unsuspecting sellers.  Don’t get caught off guard!  Instead of brown, a creamy yellow or khaki green can actually increase the odds in your favor!  Just remember that neutral doesn’t necessarily mean white.

For more information on preparing your home for the real estate market, contact the Scherer Team at 888-300-4431.

Leave a Reply

Your email address will not be published. Required fields are marked *